A cheaper price of Malboro cigarettes, Philp Morris is working on it


Lucio Tan wrote a letter to BIR asking for a permit to have Marlboro Original, Marlboro Gold Lights, Marlboro Menthol, and Marlboro Black Menthol to be under the low-price category.

The reason of asking this permit or approval is to address the declining market share of Marlboro cigarettes in the market. If in case BIR will grant its permission, then Marlboro will compete against Champion, Fortune, and other low-priced cigarettes owned by PMFTC.

Since the Sin Tax Law took effect, smokers have been switching to a P1 per stick brand of cigarette.

(ABS-CBN News)